Recognizing the evolution of customer preferences and the rising use of online and mobile platforms, the management team at a leading Spanish banking group sought help from Altair in developing its omnichannel strategy to enhance profitability. We collaborated with the company to design an integrated strategy that ensured it could meet and exceed the expectations of its customers.
Spanish banking sector has been through the tough period of declined revenue and financial margins. Our client, a leading Spanish banking group was seeking to re-focus on improving top-line revenue after many years of concentrating on general strategy and cost efficiency.
Leadership was aware of the changes brought about by the transformation phase, which obligated them to reevaluate current practices, and pivot fast to catch up with evolving trends of the sector: regulation, digitalization, new products, multi-channel operations, non-traditional competitors, to name a few.
As a long-term collaborator of the client, Altair was familiar with the bank’s strategic focus and day-to-day operations. After carefully weighing their capabilities and resources, we proposed a comprehensive plan to drive new sources of revenues. The plan consisted of four main areas: